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Sales Force Automation (SFA)

Driving the Future of Sales with Automation.

Transform The Way You Sell

Sales Force Automation (SFA) helps your organization streamline and automate every step of the sales journey, from capturing leads to completing orders. It improves efficiency, enhances visibility, and gives your team the tools they need to work faster and smarter

Plan Smarter Sales Activities

Monitor performance in real time and make better decisions with accurate, data-driven insights.

Empower Field Teams With Mobilit

Stay connected on the go with team collaboration tools, automated tasks, and a powerful built-in CRM

The
Problem.

Without a Sales Force Automation system, sales teams rely on manual updates, scattered tools, and inconsistent data. This leads to delays, low visibility, and inefficient decision-making, ultimately slowing down the entire sales cycle.

  1. No real-time tracking
  2. Limited or no mobile accessibility
  3. Inaccurate and inconsistent data
  4. Poor team coordination and communication

The
Solution.

Sales Force Automation centralizes sales activities, automates routine tasks, and ensures that every team member works with accurate, up-to-date information. This improves productivity and gives leadership full visibility into performance

  1. Instant real-time insights
  2. Full mobile access for field teams
  3. Reliable, data-driven reporting
  4. Smooth and connected team collaboration

WHY SFA?

Technology Stack

NMFDigital’s SFA Solution runs on a modern, high-performance stack powered by .NET, SQL Server, Vue.js, and NuxtJS to deliver fast and intuitive user experiences.

Legal Compliance

The platform meets all essential legal and regulatory requirements, including full compliance with Fatoora and ZATCA e-invoicing standards. The system is prepared for audits, verification, and secure digital invoicing.

Language Support

Our platform supports multiple languages, making it suitable for global teams. Currently supported languages include Arabic & English, with flexibility to add more based on your business needs.

Compliant with the Zakat, Tax and Customs Authority

Compliant with Phase 2 of E-Invoicing

Secure & Compliant with Data Protection and Privacy

Sales & Customer Modules

Smart Leads & Sales Pipeline

  • Capture and assign leads instantly
  • Track progress and follow-ups
  • Manage pipeline stages and priorities

Field Sales & Orders

  • Create quotations, orders, returns, and invoices
  • On-field inventory checks
  • Real-time sync with backend for instant updates

Customer Hub

  • Unified customer profile
  • Purchase and visit history
  • Document and notes management

Inventory & Stock Control

  • Allocate daily, weekly, or monthly stock
  • Track consumption and replenish instantly
  • Full visibility of fast-moving and low-stock items

Route & Visit Planner

  • Create optimized routes for visits
  • Geo-tracking to monitor field movement
  • Auto-suggested nearby retailers

Merchandising & Retail Execution

  • Capture shelf prices and competitor activity
  • Check planogram compliance
  • Assign and track merchandising tasks

Analytics &
Operations Modules

Smart Goals, Targets & KPIs

  • Set dynamic sales targets
  • Track progress vs achievements
  • Salesperson performance dashboard

Printing & Documentation

  • Print invoices on any mobile or Bluetooth printer
  • Supports both LTR and RTL languages
  • Flexible formats from 3-inch receipts to A4 sheets

Promotions & Pricing

  • Apply promotions per product/category
  • Auto-apply eligibility rules
  • Control discount levels per customer type

Business Analytics & Reporting

  • Real-time dashboards & field team analytics
  • Sales, collection, activity, and location reports
  • Predictive insights for decision-making

Key Features

Salesman Journey

Tracks every stage of the sales cycle including start, pre-journey, visits, end-journey, deposits, and daily activity reports.

Delivery & Stock Management

Manages sync, verification, and load summaries to ensure accurate stock levels, smooth deliveries, and real-time field updates.

Real-Time Location Tracking

Monitors field team locations, visit coverage, route adherence, and travel history for better visibility and control.

Price Calculator & Reporting

Provides instant price calculations, discount validation, and detailed reporting for smarter sales and financial decisions.

Salesman Profile Management

Enables role-based access, activity logs, performance insights, and complete salesperson data management.

Customer Invoices

Handles invoice creation and returns, displaying balances, due dates, quantities, and payment status.

Payment Receipts

Manages payments and returns, showing balances, payment methods, and transaction types.


Faster
Execution
Stronger Presence
Better Field Oversight
Shorter Sales Cycles
Happier Customers
Higher Productivity
Better Sales Outcomes
Greater Market Reach
Smarter Forecasting
Enhanced Team Alignment

Benefits Of Our
SFA Solution

Backend / Frontend
Screens

API-BASED
ARCHITECTURE

Built on an API-driven architecture that seamlessly integrates with your choice of ERP Software, including Dynamics, F&O, Business Central, Odoo, Zoho, and any custom ERP system.

WHAT MAKES
US DIFFERENT?

20+ Years Of Sfa Expertise

Benefit from two decades of hands-on experience implementing and scaling Sales Force Automation across diverse industries.

Local, On-ground Support Team

Access a dedicated regional support team that ensures fast response times and assistance, and smooth deployments

Fully Customizable & Built In-house

Enjoy a flexible, in-house developed platform that adapts to your workflows, business rules, and operational needs without limitations.

Built For All Business Sizes

Designed to support SMEs, mid-market firms, and large enterprises with scalable modules that grow with your business.

200/month*

This version includes all essential SFA functionalities and is purpose-built for small to medium-sized businesses. It delivers the core tools required to manage sales operations efficiently, streamline daily workflows, and empower field teams with the features they need to perform at their best.

*One-time setup cost of SAR 1,000.

WE ARE READY TO SUPPORT YOU IN
ANY WAY

We offer comprehensive support through live chat, online service channels, and dedicated on-ground assistance, ensuring your team receives reliable, end-to-end help whenever they need it.

We include select complimentary training sessions within our packages to help your team get up to speed quickly and confidently. For organizations that require deeper extended onboarding, additional tailored training programs can be arranged at a reasonable cost.